Disclosures, Definitions, Statements & Policies

What excellent and appropriate research can do for you and your business…

1. Quality research helps you build topic knowledge and to learn efficiently. Research helps you define (or refine) your objectives. When you collect initial data you are in the position to better understand your goals, your customers and your options. Make informed decisions about your product and services based on fact and feedback. Make confident decisions that will influence consumers with your advertising, packaging and brand communication.

2. Research helps you understand your competition and your industry better. Data driven research helps you identify what features your competition lacks so that you can add value to your services or brand through real insights. You have the advantage in strategizing to avoid potential threats and keep your competitive edge.

3. Both qualitative and quantitative research helps you best target your market in order to differentiate your product and services from the hundreds of brands that seek the same set of customers.

4. Better understand the trends in your industry in order to identify gaps and to effectively adapt to the market. If you do not, someone else will. The key to success is understanding customers’ changing needs.

5. Research is critical not only for identifying problems but also for developing solutions and making decisions regarding the best strategies to carry them out. Asking questions, evaluating resources, interviewing users and testing your designs helps you better understand why your brand awareness may be decreasing or why your sales have fallen. Use research to better assess risk and to overcome your weaknesses. How do you know your company is on the right track? Research it!

B2B & B2C

People can spend hours of time noodling around for information, but relying on the expertise of others rather than suffering through your own learning curve is significant, particularly if the saying is true, “time is money.” We assist in meeting business to business needs and business to customer needs.

Information literacy…

…is a survival skill in the Information Age. Information is the lifeblood of your enterprise. Instead of drowning in the abundance of information that floods their lives, information literate people know how to find, evaluate, and use information effectively to solve a particular problem or make a decision—whether the information they select comes from a computer, a book, a government agency, a film, or any number of other possible resources.

Information literacy forms the basis for lifelong learning. It is common to all disciplines, to all learning environments, and to all levels of education. It enables learners to master content and extend their investigations, become more self-directed and assume greater control over their own learning. We exist to help you become more information literate.

Competitive Intelligence (CI)…

…is the process of monitoring the competitive environment. CI enables senior managers in companies of all sizes to make informed decisions about everything from marketing, R & D, investing tactics to long-term business strategies. Effective CI is a continuous process involving the legal and ethical collection of information, analysis that doesn’t avoid unwelcome conclusion, and continued dissemination of actionable intelligence to decision makers. Competitive intelligence is much broader than competitor intelligence and not the same thing as business intelligence, knowledge management or market research.

A solid foundation in data driven information is critical in affording strategic, unbiased, measurable, actionable and repeatable processes. The right source(s) of information offers increased efficiency, better decisions, reduced cost and reduced risk.
Knowing as much as you can about the environment surrounding your business will give you a competitive advantage, as well new vision and ideas which can drive your business to new levels.

Your next move.

Dispel the darkness! Contact us for a free consultation. We aim to help make your next decision as clear and black and white!

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The contents of the LightSource Information & Research Services Ltd. website are provided without express or implied warranty. LightSource Information assumes no liability for omissions or errors within this site, and assumes no responsibility for the content of sites reached by hyperlinks from this website.

Privacy Policy

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Disclosures